Joe Mahler is an author, illustrator, and fly casting and fly tying instructor. An industry recognized fly tyer known for the versatile Straw Boss pattern, he has spent his life fly fishing for anything with a “tug” and teaching others to do the same. A popular seminar speaker, Joe is both author and illustrator of the books”Essential Knots and Rigs for Trout” and “Essential Knots and Rigs for Saltwater” and his articles and illustrations appear regularly in Fly Fisherman and other national publications.
“How a Norwegian invention came to change the world”. One day in the late 19th century, a travelling Norwegian salesman, came wandering through the Amazon rainforest in the hills between Brazil and Venezuela. It was there that he met with the Yanomami tribe and introduced them to the products of his suitcase: fish hooks. Even to this day the Yanomami word for fishhook is simply “a Mustad”.